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Rabu, 27 Juni 2007

Want to become successful and profitable,develop a positive reputation with brand promotion in India

By: avinash

A company with a good overall reputation owns valuable asset ‘goodwill’: brand names, corporate logos and customer loyalty through product and sale promotion. Advertising companies in India have established themselves on a global scale .Corporate identity in general is used by the consumers as a symbolic meaning in their recognition and decision making process. The brand name plays an important part in creating awareness and recognition with sign of assurance.

Brand promotion is a systematically planned and implemented process of creating and maintaining a favorable reputation of the company with its constituent elements, by sending indications to stakeholders using the corporate identity. Corporate brand serves as a powerful navigational tool for a lot of purposes, including employment, investment and, most importantly, consumer buying behaviour for brand promotion in India.

The management process of creating and maintaining a coherent corporate identity in the minds of each individual stakeholder which is the basis for a favorable overall corporate reputation that includes rural and urban promotions with the help of product and sale promotion shall be labeled corporate branding in India.

Advertising and marketing are the two most essential part of the promotion of a company’s product and sale. The success of an advertising campaign or a marketing endeavor depends a lot on the strategy applied by the advertising and marketing services agency that is hired by a company to build corporate identity.

Internet is the best medium to capture maximum customer and more revenue. And when it is used for brand promotion and advertising it becomes advertising media internet. People nowadays prefer to go for advertising on internet has it helps in easy corporate identity and also maximum exposure. In this competitive world only the fittest can survive and for surviving you have to be on your toes and also equipped with the latest advertising tools of rural and urban promotions.

The latest and perhaps a fast emerging segment in Indian advertisement sector is online advertising to build corporate identity. With Internet being accessible in all the nooks and corners of the country online media advertising is on an upward swing for brand promotion in India.

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